Conversion Rate Optimization
What is Conversion Rate Optimization (CRO)?
CRO Definition:
Conversion rate optimization (CRO) is a marketing discipline that focuses on increasing a percentage of users who take a desired action on a website or landing page. CRO leverages data-analysis and UX best practices to develop website update and A/B testing recommendations in an effort to increase conversions (form submits, purchases, etc.) without increasing the quantity of traffic from a campaign.
CRO & A/B Testing
The crux of conversion rate optimization comes down to experimentation. Experiments can come in the form of standard a/b tests, multivariate testing, global-element testing, and more. Experiments and a/b testing is a crucial part of gaining insights and making measurable improvements to your marketing website or landing page.
Benefits of CRO
Better ROI: If you’re goal is to 2x your results, you may not need to necessarily double your campaign budget. CRO can help businesses achieve a better return on investment (ROI) by making the most out of their existing traffic. By maximizing the effectiveness of a website or landing page through a/b testing and ongoing optimization work, CRO can help to reduce costs and drive growth.
Improved use experience & loyalty: CRO assists in a better user experience on-site, reducing friction points to conversion and improving the path to conversion for users. CRO helps to reduce barriers to engage and improves your site experience which will give your users a reason to come back.
Gain customer insights: Through CRO, businesses can gain insights into customer behavior and preferences, allowing them to better tailor their products and services to meet customer needs. Through research analysis and experiment insights gained, many valuable pieces of information about marketing messaging, content, design, and user behavior can be learned along the way.
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